SMS

SMS is used on modern devices which are originated from radio telegraphy in radio memo pagers that used standardized phone protocols. These were defined in 1985 as a part of the worldwide System for Mobile Communications (GSM) series of standards. The first test SMS message was sent in 1992 and it commercially unrolled to several cellular networks that decade. SMS became hugely popular worldwide as to how of text communication. By the top of 2010, it was the foremost widely used data application with an estimated 3.5 billion active users, or about 80% of all mobile subscribers. It can also be used as affordable SMS advertising for most e-commerce companies.

The protocols of that time allowed users to send and receive messages of up to 160 characters to and from GSM mobiles. Although most SMS messages are sent from one mobile to a different mobile which supports the service has expanded to incorporate other mobile technologies like ANSI CDMA networks and Digital AMPS.

Mobile marketing is a kind of marketing that uses SMS. According to a marketing research report of the year 2014, the worldwide SMS messaging business was estimated to be worth over US$100 billion which accounts for nearly 50 percent of all the revenue generated by mobile messaging.

SMS enablement allows individuals to send an SMS message to a business phone number (traditional landline) and receive an SMS in return. Providing customers with the power to text to a telephone number allows organizations to supply new services that deliver value. Examples include chatbots, and text enabled customer service and call centers.